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Thrive Conference

 

Background

Thrive is a fictional conference that brings together city planners, architects, and educators around the globe to build better cities for the future. Conference topics include green architecture, public space planning, and inclusive designs.

 

 
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Visual Identity

The entire visual system is built around the word "thrive". Combining buildings and an upward arrow, the Thrive logo mark can be interpreted as both objects at the same time. The rest of the visual interpretation followed organically. 

 
 
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